Values & Vision

Our Mission

To support workers worldwide with innovative, lasting apparel, footwear, and accessories for all of their needs, on and off the job.

Our Vision

To be the #1 manufacturer and provider of workwear worldwide by attracting, developing and retaining the best people, leading innovations in products and customer service, and delivering superior financial performance.

Our Values

Do the right thing. Have no regrets.
Our brands are trusted and established because we are built on a legacy of integrity. The Williamson-Dickie family takes pride in personal ownership, acting ethically and fairly, and respecting the dignity of every person, from top executives to plant associates.

Our word is our bond. 
Williamson-Dickie brands have staying power because we are steadfast in our promises. If we say we’ll do something, we do it – no compromises, no exceptions. Our products prove themselves time and time again – every one is backed by our guarantee.

Good is not good enough. 
We strive to exceed our customers’ expectations. We continuously pursue innovation by encouraging the creative ideas of our associates, broadening and improving our product lines and distribution capabilities, leveraging technology, and increasing production efficiency for more affordable products.

Everyone has a voice. 
As a global company, Williamson-Dickie believes diversity strengthens us. We maintain an attitude of partnership, emphasizing personal respect, offering equal opportunities for all, listening to every associate and partner, and joining in a mutual commitment to succeed.

© Williamson-Dickie Manufacturing Co.