Press Releases

FORT WORTH, Texas (January 8, 2018)Walls Outdoor Goods, a leader in durable outdoor workwear and hunting apparel, today announced the introduction of HID3, a proprietary concealment system targeting sight, sound, and scent available in its fall 2018 Walls Pro Series apparel lineup. HID3 features a new camo design that uses large and small breakup to disrupt the human outline and to blend into nearby surroundings. The new line is designed for high-performance hunters. The Walls Pro Series concealment system will be available in multiple styles and weights, for a full layering system.

  • Acquisition creates a global leader in workwear;
  • 2021* revenue and earnings per share (EPS) now expected to exceed $15 billion and $5.00, respectively;
  • Williamson-Dickie expected to add more than $1 billion of revenue by 2021*;
  • Acquisition provides immediate accretion to EPS* and free cash flow in 2017; and,
  • Acquisition is consistent with VF’s commitment to active portfolio management and expanding its growing Workwear platform.

    * Excludes transaction and deal-related expenses; 2021 references in this release are based on VF’s  

  new fiscal year end.

FORT WORTH, TEXAS (July 26, 2017) – Dickies®, the world’s leading performance workwear brand, introduces Temp-iQ™ Advanced Cooling Tees, the brand’s most innovative performance tees yet. These performance tees are launching under a new body regulating, temperature control product category known as Dickies Temp-iQ.

The Advanced Cooling Tee collection includes two innovative styles: the Performance Cooling Tee and the Technical Cooling Tee, each built with HeiQ® technology that quickly wicks away moisture while releasing a cooling sensation to keep you dry and comfortable – no matter the task.

FORT WORTH, TEXAS (April 18, 2017) – Multipurpose Arena Fort Worth (MAFW) and Dickies® today announced a naming rights partnership establishing Dickies Arena as the name of Fort Worth’s new 14,000 seat arena, located adjacent to the Will Rogers Memorial Center and set to open in Nov. 2019.

The surprise partnership was announced at today’s “Let The Dirt Fly” groundbreaking ceremony commemorating the arena. MAFW, the not-for-profit operating entity of Dickies Arena, and the City of Fort Worth hosted the event, and speakers at the ceremony included Ed Bass, chairman of board of MAFW and the Fort Worth Stock Show & Rodeo, Fort Worth Mayor Betsy Price and Philip Williamson, chairman and CEO of Williamson-Dickie Mfg. Co.

The partnership includes branding on the exterior of the arena, at entrances and in the interior of the facility, among other opportunities like outfitting arena staff in Dickies performance workwear.

FORT WORTH, TEXAS (January 10, 2017) – Dickies®, the world’s leading performance workwear brand, and INVISTA’s CORDURA® brand, a leader in durable, long-lasting fabrics, have teamed up to create the Dickies Pro™ with CORDURA® military-grade fiber technology collection. Crafted specifically for the skilled tradesman working in severe weather conditions, Dickies Pro™ with CORDURA® fabric is lightweight, durable and six times more abrasion resistant*.

Dickies Pro™ with CORDURA® fabric collection includes the following garments:

FORT WORTH, TEXAS (Jan. 6, 2017)Walls® Outdoor Goods, the 79-year-old workwear and hunting brand, announces its launch of a complete line of work pants, which will be available fall 2017. The line will include seven durable styles that feature innovative materials, such as DuPont™ Kevlar®, and design accents tailored for the modern worker.

“Our pants are made with the most durable materials and construction in order to stand up to the toughest jobs,” said Alan Burks, Walls marketing director. “They fit well and are comfortable from the first wear, and we’re confident these pants will stand up to any other styles out there.”

FORT WORTH, TEXAS (Jan. 3, 2017) - Williamson-Dickie Mfg. Co. announced plans to merge two of its iconic hunt brands, 10X® and Walls Outdoor Goods®. Available in Fall 2017, Walls Pro Series hunt apparel, will combine the technical innovation of 10X with the brand resources of Walls to build the category’s next power brand.

“As inaugural licensees of Realtree and Mossy Oak, Walls and 10X played foundational roles in the creation of the modern camo category. Combined, the two brands are positioned to extend their legacy and become the next big thing in Camo.” said Brad Bromstead, vice president at Walls Brands.

The entire 10X product line will be branded Walls Pro Series but product names will remain unchanged. The Walls Pro Series hunt apparel will be available fall 2017, with early product previews at the SHOT Show in Las Vegas, January 17-20 and Archery Trade Association show in Indianapolis, January 10-12.

FORT WORTH, TEXAS (November 9, 2016)Walls Outdoor Goods, the 78-year-old workwear and hunting brand, is launching its first-ever TV ad campaign. Airing in five markets, the campaign will celebrate a new generation of laborers that demand technical, high-performance garments on the job.

“We are investing significant marketing resources to reach blue-collar millennials, a group that is growing in buying power,” says Alan Burks, Walls Brands director of marketing. “Millions of young, hard-working Americans want to support heritage brands like Walls, which offer performance fabrics in classic styles.”

FORT WORTH, TEXAS (September 1, 2016) – Dickies, the world’s leading performance workwear brand, has partnered with Richard Rawlings, star of Discovery Channel’s “Fast N’ Loud,” to become the official apparel of the show’s featured auto shop, Gas Monkey Garage. Rawlings and his crew will be outfitted in Dickies workwear and Rawlings will serve as a Dickies brand ambassador. 
Rawlings, iconic muscle car enthusiast and the proprietor of Dallas, Texas-based Gas Monkey Garage, searches, buys, restores and sells forgotten, derelict cars with the help of the Gas Monkey crew. Over the years, Rawlings’ work on “Fast N’ Loud” has become extremely popular because of his authenticity, self-assuredness and a willingness to take on the most challenging of automotive transformations. 

FORT WORTH, Texas (June 22, 2016) — Walls Outdoor Goods, a leader in durable outdoor workwear, expands the options in its Kevlar® and Vintage collections, with the introduction of innovative new styles for fall 2016. The new pieces are some of the toughest, most dependable apparel available for working in demanding conditions.

“The new workwear is built for guys who work hard and play hard outdoors,” says Alan Burks, Walls Brands director of marketing. “By utilizing the strength of Kevlar and the comfort of stonewashed cotton duck, we are designing outerwear that is comfortable and that will lead the category in quality, durability and style.”


© Williamson-Dickie Manufacturing Co.