Williamson-Dickie Relaunches 10X Hunt Brand as Walls Pro Series

FORT WORTH, TEXAS (Jan. 3, 2017) - Williamson-Dickie Mfg. Co. announced plans to merge two of its iconic hunt brands, 10X® and Walls Outdoor Goods®. Available in Fall 2017, Walls Pro Series hunt apparel, will combine the technical innovation of 10X with the brand resources of Walls to build the category’s next power brand.

“As inaugural licensees of Realtree and Mossy Oak, Walls and 10X played foundational roles in the creation of the modern camo category. Combined, the two brands are positioned to extend their legacy and become the next big thing in Camo.” said Brad Bromstead, vice president at Walls Brands.

The entire 10X product line will be branded Walls Pro Series but product names will remain unchanged. The Walls Pro Series hunt apparel will be available fall 2017, with early product previews at the SHOT Show in Las Vegas, January 17-20 and Archery Trade Association show in Indianapolis, January 10-12.

About Walls Outdoor Goods

Since 1938, Walls has made durable, protective clothing for people that work hard and play hard outdoors.  Walls makes rugged workwear, including best-in-class flame resistant clothing.  Walls is a leading brand of camo hunting clothing and pioneered the modern camo industry with partners Realtree® and Mossy Oak®.  Walls Outdoor Goods is focused on keeping workers and hunters safe and comfortable in the outdoors.  For more information, visit wallsoutdoorgoods.com or follow the brand on Facebook, Instagram and Twitter.

About Williamson-Dickie Mfg. Co.
 Williamson-Dickie Mfg. Co. is the world’s leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in South America, India, Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

© Williamson-Dickie Manufacturing Co.