Press Releases

FORT WORTH, TEXAS (March 3, 2016) – Dickies, the world’s leading performance workwear brand, is now available on Federal Supply Schedule 84 – Total Solutions for Law Enforcement, Security, Facilities Management, Fire, Rescue, Clothing, Marine Craft Emergency/Disaster Response. Federal customers can now order these products through GSA Advantage.

FORT WORTH, TEXAS (Feb. 27, 2016) – Dickies, the world’s leading performance workwear brand, and Professional Bull Riders, LLC. (PBR), the world’s premier bull riding league, have unveiled new, redesigned jerseys for the PBR Built Ford Tough Series®’ Dickies Bullfighters. The jerseys, custom-made for Dickies Bullfighters Shorty Gorham, Frank Newsom, Jesse Byrne and Cody Webster, have been restyled to give each bullfighter a new signature color: Gorham will step out in red, Newsome in yellow, Byrne in green and Webster in blue.

The bullfighters’ new look also includes alternate jerseys with unique colors and patterns, including a patriotic, stars and stripes jersey; a camouflage jersey; and a pink jersey for Breast Cancer Awareness month in October.

Dickies Awards Five American Heroes for Outstanding Acts of Service 

FORT WORTH, TEXAS (November 9, 2015) Alex Horanzy, a 94-year-old former U.S. Army private, understands what it means to sacrifice for your country – he enlisted in the Army at 17-years-old, fought to protect the country during WWII and is now one of the last surviving members of the attack on Pearl Harbor. To celebrate his service, Horanzy is recognized as the 2015 Dickies American Hero of the Year and awarded $25,000 for sharing his experience to inspire and motivate others.

Presented annually for the past four years, the Dickies American Hero of the Year program has honored 20 veteran and active duty military members and awarded more than $100,000, honoring those who have courageously served in the U.S. Armed Forces and who portray the qualities that exemplify an American hero.

Leading Workwear Brand Launches New Automotive Line to Suit Every Hard-Working Crew Member

FORT WORTH, TEXAS (October 23, 2015) – Dickies, the auto industry’s top preferred apparel brand, will debut a new automotive garment line at SEMA, while also acting as the official apparel sponsor of the show, November 3-6, 2015, in Las Vegas NV. Fueled by in-depth customer insights drawn from active auto workers and specialty built for today’s automotive workforce, the Dickies Shop Collection features new innovations while maintaining the advanced level of quality, durability and comfort that working professionals have come to appreciate from Dickies. 

New Dickies Denim Collection Offers Modern Fits, Washes and Details, Delivering Style Versatility On and Off the Job

FORT WORTH, TEXAS (September 09, 2015) – Dickies, the world’s leading performance workwear brand, announced today it joins forces with country music star Canaan Smith to launch the new Dickies Denim Collection. For over 90 years, Dickies has designed and constructed quality denim workwear and to celebrate its heritage, the brand is leveraging its extensive experience in denim to reinvent an American classic.  

As one of Nashville’s most gifted and compelling storytellers, Smith will help shape a new evolution for Dickies. Serving as brand ambassador, Smith will be featured in an upcoming advertising campaign for the reengineered denim line that offers modern fits, washes and details for today’s man who requires style versatility both on and off the job.

Iconic Dickies Work Shirt Redesigned with Advanced Milliken Fabric to Create a New Level in Performance Workwear
FORT WORTH, TEXAS AND SPARTANBURG, S.C. (August 13, 2015) – Williamson-Dickie Mfg. Co., the world’s leading provider of performance workwear, and Milliken & Company, a global innovation company with custom-engineered textile capabilities, have collaborated under Williamson-Dickie Mfg. Co.’s flagship Dickies brand to produce an improved performance work shirt for today’s modern worker.

FORT WORTH, TEXAS (April 14, 2015) — Walls®, the Williamson-Dickie Mfg. Co. brand, unveiled a new line of outdoor workwear in conjunction with DuPont™ Kevlar® today, as well as new workwear collections. 

For 50 years the name DuPont™ Kevlar® has been synonymous with strength and durability. Through an exclusive relationship with Walls Outdoor Goods, Kevlar® will now be a key ingredient in a new line of outdoor workwear, helping to make the collection one of the toughest, most dependable apparel lines available for working in demanding conditions.

BANGALORE, KA (December 16, 2014) – Leading global workwear maker Williamson-Dickie Mfg. Co. has signed an exclusive licensing agreement with ID Overseas Private Limited.  The agreement authorizes the sale of Dickies® licensed workwear products in India, Pakistan, Nepal, Bangladesh and Sri Lanka. The initial licensing agreement is for ten years and allows the workwear company to more effectively serve customers with a comprehensive, efficient business solution for all possible uniform and workwear needs.

FORT WORTH, TEXAS (December 12, 2014) – Leading global workwear maker Williamson-Dickie Mfg. Co. today announced a new men’s premium apparel license for its flagship Dickies® brand with Whispering Smith (WSNY), an established European apparel company with operations in New York City. The license – titled Dickies CONSTRUCT – will combine authentic Dickies® construction and signature design details with a contemporary fashion approach to workwear. The new men’s premium collection will include knit and woven shirts; sweaters; outerwear (hoodies, jackets); denim jeans; and bottoms (pants, shorts).

FORT WORTH, TEXAS (December 10, 2014) – Williamson-Dickie Mfg. Co. today announced a new licensing agreement with Jerry Leigh of California to become the exclusive licensee for Dickies Girl juniors’ apparel. This most recent addition to Dickies’ extensive portfolio of licensees allows the leading global work wear brand to deliver a broad spectrum of work wear and work-inspired lines, including men’s, women’s, juniors’ and kids’ apparel; bags; footwear; belts; socks; medical wear; headwear; and sunglasses.  Products under the juniors’ license will include work and fashion tops, bottoms, and outerwear; plus juniors’ underwear, sleepwear, and loungewear.


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